About Theatre Habit
Our Mission: To amplify Northern California's theatre landscape by reporting on the rich tapestry of creativity in Northern California by spotlighting local artists, cultural events, and innovative productions.
At Theatre Habit, we are driven by the belief that everyone is inherently a 'theatre person.' Our mission is to make theatre accessible and engaging for all, fostering a deeper appreciation and awareness of the arts. We are committed to bridging the gap between the stage and the community, ensuring that the transformative power of theatre reaches and resonates with people from all walks of life. By cultivating a welcoming and inclusive environment, we aim to inspire, educate, and unite individuals through the shared experience of live performance.
Meet the Founder/Editor
Ally Heatherly is a Sacramento-based theatre writer with a rich background in theatre marketing and social media. With a passion for the performing arts and history, Ally has been involved in the theatre community for over a decade, bringing a unique blend of creative storytelling and strategic marketing to every project.
Heatherly has worked with various theatre companies in Sacramento and beyond, helping to elevate their presence both on stage and online. Their expertise in crafting compelling narratives extends from the scripts they write to the engaging social media campaigns they design, ensuring that each production captures the attention it deserves.
In addition to writing, Heatherly has played a pivotal role in developing marketing strategies that have successfully increased audience engagement and ticket sales.
Dedicated to promoting the vibrant theatre scene in Sacramento, Heatherly founded TheatreHabit.com to contribute insightful reviews, thought-provoking articles, and dynamic marketing content aimed at amplifying the artistic talent and diverse stories that define the local community.